• €57M in revenue generated from test drive conversions

• One of Tesla’s most successful regional lead gen campaigns

We created “The Greatest Drive”—an exclusive campaign offering high-value customers the chance to test drive the new Model S 100D and Model X 100D on Europe’s most scenic routes. I helped shape the concept and execution plan to balance immersive storytelling with strong lead capture, driving sign-ups through CRM, paid, and social channels. Content and targeting were tailored by market to convert awareness into booked test drives.

• Partnered with agency The Brave New Now to develop creative concept, messaging, and visual assets

• Oversaw content production across European locations, including on-site video and drone shoots

• Built out CRM flows, landing pages, and paid media targeting to support lead gen

• Collaborated with local sales teams to qualify leads and convert bookings

• Rolled out campaign across owned, paid, and influencer channels, with destination partnerships (e.g. hotels)