Here’s a curated selection of campaigns I’ve led, each solving a different marketing challenge.
Partners
I’ve worked across a wide range of partners—from global brands and tech platforms to banks, agencies, and B2B media. Below is a selection of those collaborations, grouped by campaign type.
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Led partner launches, co-marketing campaigns, and incentive-driven activations with brands like Sephora, Booking.com, Apple and Victoria’s Secret. Campaigns were tailored to key shopping moments and brand events, driving engagement, acquisition, and customer loyalty across multiple touchpoints.
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Executed brand and growth initiatives with partners like Vice Media, NoA Ignite, The Brave New Now, Acast, Flarie, and ROKT, blending creative storytelling, performance targeting, and in-app innovation across channels.
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Partnered with Visa, WebBank, and TransUnion for regulated product launches, aligning on legal copy, messaging, and customer journey strategy.
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Created branded content with B2B platforms like PYMNTS, Retail Dive, Insurtech insights to support sales pipeline growth and category positioning.